So this is a post about Youtube crazes. You know them: that Norwegian laughing baby. A dramatic chipmunk. Chocolate Rain. The Spice Test. People losing their rag in public. Generally, these are all fairly surreal: who’d have thought the world’s collective imagination would be so caught by a short clip of a kid’s finger being bitten?
Others are more predictable. Anything including a small mammal has the potential to go ballistic – same goes for anything that involves extreme sports (if only so the Youtube collective can watch, staggered, and then wonder what level of mania they must reach before they decide jumping through a mountain goes from being certifiably insane in the membrane to a really good idea).
One such more obviously appealing craze is the cartoon series Simon’s Cat. Dreamt up by Simon Tofield, Simon’s Cat is a simple, sweet and silly chronicle of his life with his cat Hugh that just so happens to have been viewed 150 million times on Youtube – earning Simon a full-time slot in the Daily Mirror and three accompanying book deals. Shown below are three of the most viewed vids and beneath that, the most recent clip ‘Double Trouble’, which I saw in a cute, teeny tiny and very cat obsessed preview last week.
A word on cat obsession: as much as I like cats (and animals generally) I can’t count myself quite in this category after Thursday’s preview. One day I’d certainly like to have a pet but I’ve never bought any handbag actually shaped like a domesticated animal or proclaimed to a packed room that cats are just humans that can jump. Like your swagger though, other previewers.